Innovative Livestock Marketing from Northern to Eastern Africa

Organisers

Opening Access to Markets for Livestock Producers

Livestock production already accounts for 40% of the world’s agricultural gross domestic product (FAO 2009). Despite the fact that it is recognized that pastoral communities and the livestock sector and meat system play a key role in Northern as well as in South East Africa, market access is still limited to producers and not well structured in most of the region.

Although many of these producers raise animals mainly for subsistence, many others, however, sell all or part of their livestock produce and face enormous hurdles in doing so. Indeed, access to markets is critical among smallholder producers; information is often poor, the value chain structure is complex and the dispersed role of each actor lead to exploitation of producers.

A Learning Route on Innovative Livestock Marketing

Cuadro de texto: A Learning Route is a process of training in the ﬁeld organized thematically around successful experiences, case studies and best practices on innovative rural and local development in which local actors themselves become trainers. Under this framework, the International Fund for Agricultural Development (IFAD) and the PROCASUR Corporation launch the Learning Route on Innovative Livestock Marketing from Northern to Eastern Africa, a practitioner-to-practitioner training in order to increase awareness about channels and strategies to diversify livestock production and marketing, as well as strengthen pastoralists´ access to markets.

The Learning Route, based on the demand expressed by IFAD-supported projects in Sudan, will take place in several territories in Kenya. Its purpose is to sensitize and train a selected group of key practitioners of the livestock marketing industry in the South on how to scale-up best practices, the solutions available today in the livestock sector and increase the understanding of issues related to a (i) pastoral marketing, (ii) the crop-livestock system and diversification of added-value products, and (iii) small ruminants marketing and production.

The Learning Route´s objectives

This Learning Route´s main objective is to provide smallholder producers with the tools to access market information and to identify value chain upgrading opportunities.

Moreover, the its specific objectives are the following:

To bridge the gap between markets and producers;
To improve project performance and effectiveness on the Livestock Marketing system and management;
To meet market information needs for livestock producers and other stakeholders by developing the technical and human capacity.

These objectives will be achieved through face-to-face learning in the field, taking innovative rural development initiatives in Kenya as a source of knowledge.

Thematic and host cases

The Learning Route will be hosted by the following case studies:

Experience	Description	Main lessons and innovations
M-PESA BANKING SYSTEM	M-PESA is the name of an innovative mobile-phone based money transfer service sponsored by DFID in 2003–2007 and developed for Vodafone and its partners. M-PESA system enables its users who do not have bank accounts to: (i) deposit and withdraw money, (ii) transfer money to other users and non-users and (iii) pay bills. It is highly popular in the remote areas because of its accessibility by the rural population.	How to access remote areas for money transactions Security guarantee in handling money transactions Time saving Enabling rural people to get access to markets
WOMEN PASTORALIST GROUP AND MARKET ACCESS MODEL (MAC)	The SIANA women group is a grassroot maasai organization from Imbirikani maasai group ranch, bordering Amboseli wildlife conservancy in Kenya. The group has formed the SIANA Livestock market access centre (MAC) to undertake organized and fair livestock trading of both cattle and shoats. The MAC enables the group to obtain income from livestock and offers market access to the pastoralists in urban meat markets, hence more returns to producers who have been exploited in the current livestock marketing practice.	To get direct access to markets through the MAC model. How sharing within the group issues and lessons learnt and having common goals help pastoralists to improve their activity.
LINKING SLAUGHTERHOUSES TO URBAN SUPERMARKETS	The Kaputei Open Plains project is an initiative supported by USAID to enable over 2000 pastoral livestock producers to sustainably undertake a livestock marketing enterprise for the long-term well being of the local community. The project has been successful in forging partnerships with urban supermarkets meat processors and slaughterhouses in Kitengela and Kiserian.	Outlet for the marketing in a better competitive position Sustainability of flow of their production into the markets and to consumers Increase profit margins and incomes
Camel Milk Marketing Cooperative	The greater Isiolo region in northern Kenya has an estimated camel population of 40,300 camels with a daily milk production of about 50,000 liters. Out of the 50,000 liters only about 5,000 liters (12.5%) is supplied to the main market in Eastleigh in Nairobi. The rest of the milk is consumed in Isiolo town or at the household level. This obviously poses a challenge of moving milk volumes to high value consumers.To address this challenge, the focus has been to strategically enhance market efficiency of camel milk; support the camel producers and traders improve the hygiene of the milk and lastly facilitate opening of new markets for camel milk to increase supply.	Commercialising livestock (camel) by-products – milk List strategies of linking camel science and hygiene and to address the demand Lay strategies for promoting use of camel by-products (meat and milk) in non-traditional camel areas
Meru Goat Breeders Association (MGBA)	Goats are traditionally milked by people in Meru and improving their production offered one option to improve the lives of people in the district. The British NGO, FARM-Africa, worked in partnership with the Kenyan Ministry of Agriculture to enable farmers to up-grade local goats by crossbreeding. Farmers had access to the British Toggenburg breed through community-managed buck stations supplied with breeding stock from small private breeders who were part of farmer groups.	Improve productivity of local breeds by crossing with high performance goats adapting to the environment. Increase income of the producers Better utilization of resources Improve health and nutritional status of the family

Dates and locations

The Learning Route will be carried out between February 27th and March 9th, 2012 travelling across various districts and communities in Kenya.

From Nairobi, through Amboseli, Kiserian, Isiolo and Meru, the participants will have the opportunity to learn from livestock marketing practitioners.

Before and after the Learning Route it will be mandatory for participants to take part of the on-line activities for thematic induction and peer-to-peer support.

Participants’ profile

Livestock practitioners interested in participating are invited to apply by February 10th, 2012.

The Learning Route will be composed by 18 participants out of which the selection committee will give preference to:

Pastoralist Unions/CDCs representatives from Sudan;
Directors of livestock markets from Sudan;
State livestock/extension authorities from Sudan;
IFAD’s Projects’ staff from Sudan and other selected Near East and North African countries.

Inscription and Queries

The training fee is USD 3000 per participant, which includes all the technical and operational services required within February 27th to March 9th, 2012 such as:

Lodging in shared rooms in three stars hotels or equivalent from February 27th to March 9th.	Technical and operational assistance before, during and after the training
Three daily meals from February 27th to March 9th.	Payment of experts and teachers.
Terrestrial transportation inside Kenya, including airport pickup and delivery	Pedagogical materials
Travel insurance from February 27th to March 9th.

Each participant is required to meet his/her travel expenses to and from Nairobi where the Route starts and ends.
Each participant is responsible for acquiring the Kenyan entry Visa, if required. PROCASUR will provide basic guidance.
Organizers established a limited Scholarship Fund that may cover partially the fee of those that cannot afford it completely and provide a proper justification. Interested candidates to benefit from the fund are invited to apply accordingly.

	Early application is encouraged; deadline is February 10th, 2012.The results of the selection process will be communicated on February the 14th, 2012.
	For more information please e‐mail or call us:Valentina Sauve, vsauve@procasur.orgDiana Puyo, dpuyo@procasur.orgPhone: + 254706046742Web: africa.procasur.org

We will be pleased to assist you!

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OPERATIONAL INFORMATION

Learning Route: “Innovative Livestock Marketing from Northern to Eastern Africa –
February 27 till March 9, 2012

Dear Participants,

Welcome to the Learning Route on Innovative Livestock Marketing from Northern to Eastern Africa. .

Below you will find some operational information, which we hope, will be helpful for your participation in the training. For further information, please feel free to contact us.

Dates: The Learning Route begins its activities on the 27th of February 2012 at 09.00 at the Karenembers Hotel located in Nairobi, Kenya, Phone: +254721 600262/738 600 262. We recommend that you arrive on the 26th of February in Nairobi.
The Route ends on the 9th March 2012 at 17:00 00 at the Karenembers Hotel located in Nairobi, Kenya.
For arrival and departure, the airport pick-ups and drop-offs have been arranged for all of you and we´ll be communicating the details of your transfer to and from the Hotel once your flight details have been confirmed.
The Person who will be coming to pick you at the airport will use either placards or pager boards having your names for easy identification.
Accommodation: Accommodation will be provided from the 26th to the 9th of February 2012.

During the Learning Route we will be staying in the following places:

Cities	Dates February 2012	Hotel	Phone and contact person
Nairobi	26 Feb	Karenembers Hotel	Catherine +254 728388194
Amboseli	27 – 28 Feb	Kibo Slopes Cottages .	Caroline +254
Kiserian	29 -03 Mar	Hotel Eureka Retrear Centre	Isaac +254 724536721
Kibo Slopes Cottages ltd			Mr. Alphonce Tel: +254 721104149
Isiolo	04- 05 Mar	Bomen Hotel	Joel +254 721698849
Meru	06 –07 Mar	Nevada Palace	Nancy +254 722800291
Nairobi	08-09 Mar	Karenembers Hotel	Catherine +254 728388194

Identity Document: You are requested to carry your passport, plus two (2) photocopies of your passport that will be delivered to the Coordinator Team of the Learning Route. It is important to check with the relevant authorities (courts or police) that you do not have legal restrictions to leave the country.
Visas: For those participants who aren’t Kenyan citizens, we advise you obtain your visas for Kenya prior to arrival in Nairobi. Otherwise, it is also possible to get your visa at the Nairobi airport or at the immigration office at any other point of entry .
Health: We strongly recommend that you carry a kit with medicines of daily use in which you can include B vitamin to help prevent mosquito biting. The Route team will have an emergency kit as well and each participant will have travel insurance for the Learning Route’s length. Although there aren’t any other mandatory immunizations required besides the yellow fever vaccination, it is recommended that people visiting Kenya/Tanzania get immunized against typhoid and cholera, and take Malaria pills.
Please let us know if you have any health, nutritional and/or other condition to keep in mind. Also, we recommend you bring sunscreen and mosquito repellant jelly.
Luggage: For your comfort, your luggage should not exceed fifteen (15) kilos. We recommend you carry a small backpack with the minimum necessary items during the fieldwork.
Clothing: Your clothes should be comfortable and we recommend you bring light clothing, sunglasses and a hat to wear during the day for most of the Learning Route. Also, please bring a sweater and/or a jacket and impermeable clothes in case it rains or it gets cold at night and a good pair of walking shoes, as some of the terrain may be rough/muddy.
Contacts: Please feel free to contact us should you require any further assistance:

Name	Phone	Mail
Valentina Suave	+254 706 046 742	vsauve@procasur.org
Diana Puyo	+254 705 585 561	dpuyo@procasur.org
Mary Gikingo	+254 722 645 055	gikingomw@gmail.com

Yours Sincerely,

The Learning Route team

Learning Route

Innovative Livestock Marketing from Northern to Eastern Africa

February 27^th – March 9^th, 2012 – Kenya

DATE	TITLE	PLACE	ACTIVITIES
Sunday 26^th	Nairobi		Participants Reception
Monday 27^th	Induction Workshop	Nairobi/Amboseli	08:00 – 08:30: Breakfast08:30 – 09:00: Presentation of the Learning Route09:00 – 09:30: Overview of the livestock industry in Kenya09:30 – 11:15: Regional perspectives on Access to Markets by pastoralcommunities11:15 – 11:30: Tea Break11:30 – 13:00: Experiences Fair13:00 – 14:00: Lunch
			14:00 – 19:00: Travel to Amboseli
			19:00 – 20:00: Hotel check-in
			20:00 – 21:00: Dinner
Tuesday 28^th	CASE 1: Siana women Group	Amboseli	07:00 – 08:00: Breakfast08:00 – 08:30: Comparative analysis of the Kenyan and Sudanese livestock industries08:30 – 09:00: Presentation of the livestock meat value chain approach09:00 – 09:30: Transfer to the case09:30 – 10:30: Introduction to the case10:30 – 12:30: Field visit12:30 – 13:30: Lunch13:30 – 16:15: Discussion with partners16:15 – 16:45: Transfer to the hotel16:45 – 17:45: Discussion17:45 – 19:00: Innovation Plan workshop19:00 – 20:00: Dinner
Wednesday 29^th	CASE 1: Siana women Group	Amboseli	07:30 – 08:30: Breakfast08:30 – 10:30: Work in groups10:30 – 11:00: Tea Break11:00 – 13:30: Presentation of the benefits and successes13:30 – 14:30: Lunch14:30 – 15:00 : Wrap up session15:00 – 19:30: Travel to Nairobi19:30 – 20:30: Dinner
Friday 1^st	CASE 3: KEEKONYOKIE	Kiserian	06:30 – 07:00: Breakfast07:00 – 07:30: Transfer to Kiserian07:30 – 08:30: Introduction to the case08:30 – 10:00: Work in groups10:00 – 10:15: Tea break10:15 – 12:30: Discussion12:30 – 13:30: Lunch14:00 – 14:30: Presentation of the Keekonyokie livestock market practice14:30 – 15:00: Cultural exchange15:00 – 17:00: Field visit17:00 – 17:30: Transfer to the hotel18:00 – 19:30: Innovation plan worshop 19:30 – 20:30: Dinner
Saturday 2^nd	Case 3: KEEKONYOKIE	Kiserian	07:30 – 08:00: Breakfast08:00 – 08:30: Transfer to the case08:30 – 10:30: Field Visit in groups10:30 – 11:00: Tea break11:00 – 12:30: Discussion on the work in groups12:30 – 13:30: Lunch14:00 – 15:30: Wrap up discussion15:30 – 17:30: Innovation plan workshop17:30 – 19:30: Case analysis workshop19:00 – 20:00: Dinner
Thursday 3^rd	CASE 2: M-PESA	Kiserian	07:00 – 08:00: Breakfast08:00 – 10:00: Case analysis workshop10:00 – 10:30: Transfer to the case10:30 – 11:00: Introductory session11:00 – 13:00: Community presentation13:00 – 14:00: Lunch14:00 – 16:00: Field visit16:00 – 17:30: Presentation of the services MPesa offers to the producers17:30 – 18:30: Discussion18:30 – 19:00: Transfer to the hotel
Thursday 3^rd	Synthesis workshop	Kiserian	19:00 – 20:00: Dinner20:00 – 21:00: Case analysis workshop
Sunday 4^th	CASE 4: Camel Milk	Isiolo	07:00 – 08:00: Breakfast08:00 – 11:30: Transfer to Nanyuki11:30 – 12:30: Lunch12:30 – 15:00: Transfer to Isiolo
Sunday 4^th	CASE 4: Camel Milk	Isiolo	15:00 – 16:00: Rest16:00 – 16:50: Introduction to the case16:50 – 17:00: Transfer to the field visit17:00 – 18:30: Field visit18:30 – 19:30: Rest19:30 – 20:30: Dinner
Monday 5^th	CASE 4: Camel Milk	Isiolo	06:00 – 06:30: Breakfast06:30 – 10:30: Field Visit10:30 – 10:45: Tea Break10:45 – 12:30: Field visit 212:30 – 14:00: Lunch14:00 – 14:45: Presentation of the history of the community14:45 – 15:00: Tea Break15:00 – 17:00: Exchange discussion17:00 – 19:30: Innovation Plan workshop19:30 – 20:30: Dinner
Tuesday 6^th	CASE 4/CASE 5: Camel Milk/ Dairy Goats	Isiolo/Meru	07:30 – 08:30: Breakfast08:30 – 09:00: Synthesis discussion of the former days09:00 – 10:30: Field visit10:30 – 10:45: Tea Break10:45 – 12:00: Discussion: customer care, transactions and partnership arrangements12:00 – 13:30: Lunch13:30 – 15:00: Transfer to Meru15:00 – 15:30: Hotel check-in15:30 – 17:00: Preparation of the case analysis workshop17:00 – 19:00: Case analysis workshop19:00 – 20:00: Dinner
Wednesday 7^th	CASE 5: Dairy Goats	Meru	08:00 – 09:00 Breakfast09:00 – 10:30: Introduction to the case10:30 – 12:30: Field visit12:30 – 14:00 : Lunch14:00 – 16:00: Community Activity: training16:00 – 17:00: The goat milk value chain in Sudan17:00 – 18:00: Workshop19:30 – 20:30: Dinner
Thursday 8^th	CASE 5: Dairy Goats	Meru/Nairobi	07:30 – 08:30: Breakfast08:30 – 11:00: Field visit11:00 – 11:15: Tea Break11:15 – 13:00: Closing session with the Daiy Goats delegates13:00 – 14:00: Lunch14:00 – 18:30: Travel to Nairobi18:30 – 19:00: Rest19:00 – 20:30: Case analysis workshop20:30 – 21:30: Dinner
Friday 9^th	Closure Workshop	Nairobi	08:30 – 09:30: Breakfast09:30 – 11:30: Synthesis of learning, lessons and recommendations11:30 – 15:30: Preparation of the Innovations Fair15:30 – 18:00: Innovations Fair 18:00 – 19:30: Learning Route Closure19:30 – 22:00: Closure Dinner

SCOPING PAPER

We invite you to read the scoping paper for the Learning route “Innovative Livestock Marketing from Northern to Eastern Africa

SCOPING PAPER

CASE STUDIES

In order to have more detailed information about the host case studies, we invite you to download the systematization files:

1. Siana and Kilitome Market Access Committees (MACs)

2. Keekenyoike Livestock Market and Slaughterhouse

3. Mpesa

4. Anolei Camel Milk Cooperative

5. Meru Goat Breeders Association (MGBA)

KEY READINGS FOR FURTHER INFORMATION

Please find below some key documents that we suggest you read according to your particular interests.

The Camel Milk Industry in Kenya´
Final Report (November, 2008)
Muli Musinga, David Kimenye, Peter Kivolonzi

Learning to Set Up a Fair Trade Livestock Marketing Chain from Massai Pastoralists to Consumers in Nairobi. Kenya´
Michael Kibue – Livestock Marketing. November 2007

IFAD Livestock Thematic Papers – Tools for Project design
´Value chains, linking producers to the markets´
Antonio Rota and Silvia Sperandini

IFAD Livestock Thematic Papers – Tools for Project design
´Livestock and rural finance´

Antonio Rota and Chiara Calvosa 1. ´Sustaining Communities, Livestock and Wildlife, A guide to Participatory Land-Use Planning´
Main authors: Mohammed Y. Said (ILRI), Isaya Naini and Carole Douglis
Rome, 2009

IFAD´s Livestock Position Paper´
Antonio Rota and Ahmed Sidahmed
IFAD, April, 2010

Adding Value to Livestock Diversity, Marketing to promote local breeds and improve livelihoods´
Coordinator: Evelyn Mathias, LPP and LIFE Network - Overall Editor: Paul Mundy, LPP
Rome, 2011

Kenya Livestock Markets Report´
Ministry of Livestock Develpment, July, 2011


	Name	Current Position	Institution	Residency country
1	Rashid Abdelaziz Musaad	Director	Butana Integrated Rural Development project	Sudan
2	Anwar Mohammed Elfahal	Director	Range & Pasture Department, Sennar State	Sudan
3	Mohamed Ahmed Mohamed Toumsah	Representative of producers	North Kordofan State.	Sudan
4	Batia Mohamed Batia Elbusayli	Representative of producers	North Kordofan State.	Sudan
5	Mohamed Yousif Ibrahim	Livestock Marketing & M and E Assistant	Federal Ministry of Agriculture	Sudan
6	Mohamed Hassan Ali	Natural Resources Management Officer	BIRDP	Sudan
7	Abdalla Bashir Hadi	Rural Finance and Marketing Officer	WSRMP	Sudan
8	Abdel Hamied Adam Hamid	Principal Coordinator	WSRMP	Sudan
9	Adam Osman Abdalla	Livestock Administration	Sennar State	Sudan
10	Anwar Mohamed Osman	Livestock Administration	Kassala State	Sudan
11	Amin Hussien Habani Mahmood	Livestock Administration	North Kordofan State	Sudan
12	Khalid Mohamed Ali Abdelrahman Ibn Auf	Team Leader	Mobile Extension Team, North Kordofan State	Sudan
13	Elhadi Eltahir Jamal Eldin	Team Leader	Mobile Extension Team, North Kordofan State	Sudan
14	ElNazeer Maali Adam Dewin	Extension Officer	Gedarif State	Sudan
15	Mohamed Hamouda Alimam Mala	Director of Animal Production Department	Ministry of Animal Resources	Sudan
16	Mohamed Faiza	Community development officer	ICDP/IFAD	Somaliland
17	Olhaye Ali Ahmed	Community development officer	ICDP/IFAD	Somaliland
18	Gisèle Toaly	Responsible of marketing	RIPP/IFAD Madagascar	Madagascar
19	Wollen Terry	Livestock and Animal Health Advisor	Office of Foreign Disaster Assistance, USAID	US
20	Mamo Belahyun	Country Programme Manager	IFAD Ethiopia	Ethiopia
21	Elaine Reinke	Knowledge Management Manager NEN Division	IFAD	Italy
22	Silvia Sperandini	Knowledge Management Focal Point	IFAD	Italy

Innovative Livestock Marketing from Northern to Eastern Africa

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